Nowadays digital marketing is an important fact for the modern business strategy. It helps to increase visibility, reach target audience more effectively, and engage with customers. Digital marketing can significantly enhance your business’s growth.
What is digital marketing ?
Digital marketing is the component of marketing that uses the internet and online based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
The benefits of digital marketing
1. Brand awareness
Social media marketing helps businesses promote their products on various digital platforms, and collaborate with other
brands to increase awareness Moreover, SEO helps businesses rank higher on search engines, leading to increased brand
awareness and visibility.
2. Cost effectiveness
Cost through digital marketing is lower in comparison to traditional marketing strategies. This happens because
companies can generate and nurture leads through free or low cost channels like social media or email.
3. Easy and convenient conversations
Digital marketing lets your customers take action immediately after viewing your ad or content. They can click a link or
save a blog post and move along the sales funnel right away. They might not make purchase immediately, but they’ll stay
connected with you and give you a chance to interact with them further.
4. Quantifiable results
With digital marketing, results monitoring is simple. Digital marketing software and platforms automatically track the
number of desired conversations that you get, whether that means email open rates, visits to your home page, or direct
purchases.
5. Effective targeting
Digital marketing allows you to pinpoint the best audience for your message using online audiences and targeting
information. You can also collect data from your digital campaigns to see which content works best for certain type
of customers.
6. Increased engagement
Digital marketing presents you with the opportunity to have real conversation with your customers. Whether through
email, SMS, social media, or blog comments, you can get feedback from your customers every step of the way.
This gives you more opportunities to delight customers, answer questions.
7. Greater ROI
Digital marketing gives businesses more value for their investment. And its easier to prove ROI because you can easily
attribute sales and conversation to specific campaigns and touch points.
8. It reaches such a huge audience
When you post an ad online, people can see it no matter where they are. This make it easy to grow your business’s market
reach and connect with a larger audience across different digital channels. DataReportal – Global Digital Insights analysis
shows that active social media user identities increased by 5.6 percent over the past year, with 266 million users joining
social media during 2023.
9. Great market share
Digital marketing increases brand awareness and customer engagement. This helps build trust and improve customer
loyalty. This can lead to increased customer retention rates, positively impacting the business market share.
9 Types of digital marketing strategies
1. Search engine optimization (SEO)
SEO is the process of improving your website so that it ranks high in search engine results for keywords and phrases
related to your business. The more keywords you rank for — and the higher you rank — the more people will see and
become familiar with your website and business. The reason for this is that almost every user begins their search for a
new product or service with a search engine.
SEO includes strategies like:
- Local SEO
Local SEO focuses on building your presence in local searches, through like targeting location based keywords and
claiming your Google business profile.
- Technical SEO
Technical SEO helps you optimize the backend of your website, so you can perform well in search results.
- Ecommerce SEO
With ecommerce SEO, you focus on optimizing your website to appear and rank queries focused on buying products.
- Enterprise SEO
Enterprise SEO is adapted for enterprise business, it focuses on helping these companies optimize for highly
competitive search queries.
2. Pay-per-click (ppc) advertising
PPC is a paid form of advertising that relies on an auction based system With PPC, you bid on keywords that you want your
ads to show up for. Your ads may then trigger when a user’s search includes one of your target keywords. These ads appear
at the top of search results, above the organic listings. If a user decides to click on your advertisement, you then pay for
that click. You don’t pay for ad space, only for the results it drives .PPC aims to reach searchers with transactional queries
— that is, searchers who are ready to buy your products or services. When they click on one of your ads, they’ll arrive at a
landing page and see a call to action (CTA) to convert. That CTA will encourage them to do something like purchase
product or sign up for an email list.
Multiple types of PPC ads you can run:
- Search ads
- Display ads
- Remarketing ads
- Social media ads
- Video ads
- Shopping ads
3. Content marketing
Content marketing is a strategy for digital marketing where your business focuses on reaching, engaging, and connecting
with consumers via informational content.
- This content — which can include videos, blog posts, infographics, and more provides value to users by answering questions they have.
- The overall goal of content marketing as a digital marketing strategy is to
provide valuable information to your target audience, increase traffic, and
generate conversions.
- You don’t have to pay for the traffic your content brings in, you simply
earn it through the quality of your content.
4. Email marketing
Email marketing is an Internet marketing strategy that involves nurturing leads, building brand loyalty, and promoting your
products or services to you audience through email. The main objective of email marketing as a digital marketing initiative
is to stay top-of-mind for potential customers, and provide current clients with beneficial information (like relevant
industry news) and personalized content (like product coupons) that keep them coming back.
5. Social media marketing
Social media marketing focuses on building brand awareness and increasing conversions. A social media marketing
campaign can feature one or several.
types of social media platforms, Like:
In addition to marketing your company with organic social media posts, you can also display paid social media ads.
6. Influencer marketing
Influencer marketing can help you gain reach in a targeted audience or niche and drive campaign performance. The key is
to partner with an influencer that aligns with your brand and has an audience that will be interested in your product or
service. Bear in mind its not just about the number of followers when choosing an influencer, its about how they engage
with their audience and the topics, they promote and are passionate about.
You can collaborate with an influencer in several ways:
- Promote an event
- Gifting or sending a sample for them to try
- Giveaway
- Social channel takeover
- Use them as host
- Challenge them
- Commission unique content
7. Video marketing
With video marketing, your company can increase its reach, grow its revenue, and expand its operations. As with content
marketing, your business should focus its video marketing efforts primarily on creating informational content for its target
audience. No matter which types of videos you create, you’re working to build brand awareness among your target
audience. As with social media, email, and content marketing, this brand awareness can lead to valuable conversions later.
A few types of marketing videos include:
- Instrumental videos
- Announcement videos
- Behind the scene videos
- Event videos
- And more
8. Account based marketing (ABM)
Account based digital marketing is one of the best digital marketing strategy for reaching companies you know are a good
fit for your business. This business-to-business (B2B) strategy involves promoting your business to high-value accounts to
make them clients. This strategy enables your sales and marketing teams to work together to target specific accounts
through personalized and strategized marketing materials.
9. Mobile marketing
This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing
reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor
offers or special content to a geographic location or time, such as when customer walks into a store or enters an event.
Conclusion
Digital marketing is an important field that demands adaptability, creativity, and a deep understanding of your audience. Through tools like data analytics and digital platforms, business can reach their ideal customers based on demographics, behavior, and interests. Digital marketing provides real time insights, enabling quick adjustments to optimize performance and maximize ROI. Remember success is in digital marketing is not just about reaching more people, but about reaching the right people with the right message at the right time.
